Content marketing is one of the most evolving and powerful tools for creating a brand loyalty among the existing customers. It is not direct marketing but a subtle way of creating the space for an enterprise’s own products and services. The content writers with the knowledge of digital marketing and SEO majorly carry out this function. Digital is currently an irreplaceable medium for robust marketing and it is impossible to reach the target audience without it. There are times when an enterprise might not want to invest time, resources and effort in bringing on board a dedicated professional who would single-handedly take care of the content marketing aspect. In scenarios such as these, enterprises adopt two approaches. Either they prefer to outsource to India or more specifically to the digital marketing agencies in India, the entire content marketing function or they take the help of outsourcing agencies to bring a resource on board at a comparatively lower premium.
These content marketing experts come with an extensive understanding of the digital marketing and the different between generating promotional content to informative pieces. Content marketing experts are essentially content writers with a deep understanding of the marketing aspect of business. There is vast difference between writing promotional and starkly marketing collateral and informative and interesting pieces of content. The role of a content marketer can be multifarious in a digital marketing agency. There is a possibility that the resource has to write both the varieties of content and the dynamics of writing change with a subsequent change in the business vertical. So, it is can prove to be extremely expensive for small medium businesses to recruit such experienced resources full time. At the same time, they would also like to leverage this powerful tool of marketing. Hence, outsourcing remains as a great choice.