Top Social Media Trends of 2013-2014

 

The world of social media is ever expanding, evolving and tumultuous. It is an indispensable part of the internet and any form of networking is incomplete without a presence on Facebook, Twitter, Pinterest, Google+, MySpace, Instagram, and Foursquare. Even though the presence of so many social networking opportunities look lucrative but ask a social media expert as to how tricky it gets to build a strong presence in each f these social media platforms.  Apart from the difference in approach that one needs to adopt, there is another major challenge in managing the above mentioned social media platforms. Each of these platforms are complete marketing tools in themselves and with innumerable developers and programmers continuously working towards improving them, it becomes extremely challenging for a social media expert to know all the latest updates and improvisations. Therefore, it becomes extremely tricky to hire a social media expert who is well versed with the differentiating dynamics of the popular social media channels.

According to the social media veterans, here is a list of the top social media trends that will take the world of digital marketing by storm.

  • Social media and e-commerce are likely to collaborate largely compared to any other industry vertical. This means that e-commerce companies will focus on social media channels to push their products and services to their target audience through social media.

  • Visual media and tools will be the prime focus to draw attention and therefore, different social media channels will incorporate images and videos to draw the attention of the target audience. Therefore, a social media expert has to be aware of the different visual media tools.

  • Facebook has a very high chance of getting branded for better business visibility compared to the other social media networks. With smart analytical tools like Threadsy acquired, Facebook will definitely focus on hyper-local commerce wherein e-commerce stores will rout their payments through Facebook.

  • Quality content will become pivotal for effective B2B marketing through social media channels. The consumers will become increasingly wary about the quality of content shared with them. Social media channels like Pinterest and Instagram are already in the process of strengthening their presence of web through interesting presentations and visual aids.

  • Twitter is about to bring a major change in terms of their algorithm to help personalizing the feeds.

  • Google+ will emerge as an effective tool for consolidating an enterprise’s or an individual’s presence directly in the eyes of Google.

  • Social media experts will choose and prioritize the social media channels they want to work with rather than establishing their presence on all the available ones.

  • Podcasting will gradually become popular on different social media sites because of the increasing adoption of smartphones and rising demand for quality talks.

  • Increase in social media spend will spur greater advertising activities on social media channels compared to the traditional advertising channels.

 
 
Raman Gupta