What to Choose for Marketing – SEO or PPC?

 
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When you run your company and put your products and services over the global internet, you find it very difficult to list your website on the first page of the world’s leading search engines such as Google, Yahoo, Bing, AOL, etc.  There are various similar companies that toil hard and make several sincere attempts to ensure strong online presence with an intention to get direct traffic on their website and increase their business. SEO and PPC are two important ways to boost your online presence. But, which one is best among these two? Have a look at details outlined here below:

SEO (Search Engine Optimization):

Simply, Search engine optimization is a method of strategies, techniques and tactics that are used to boost the amount of visitors to a website and obtain a high-ranking placement in different search engines such as Google, Bing, Yahoo, Yandex, AOL, etc. If the ranking of a website is higher in search engines, there are greater chances of huge traffic on that website. It makes it sure that the website will be found by the search engine.  Webmasters and Web content producers follow this practice to achieve a better ranking in search engine results and achieve their business target.

Key advantages of SEO:

  • A Continuous Flow Of free of cost traffic,

  • Great Exposure to your business to all those people who are in search of a solution,

  • Great business growth,

  • Increased branding of your product and services,

  • Long lasting and dependable ranking in different search engines and

  • Your Potential customers easily visit your website.

Disadvantages of SEO:

  • It will take a considerable amount of time to get ROI (Return of investment),

  • A Big Investment required for staying in competition,

  • There is No guarantee that your website will rank on the first page of different search engines because Different Search engine has different criteria for page ranks,

  • SEO Greatly depends on the random trend of the keywords,

  • High risk of being penalized, deleted or removed from the sever of search engines

PPC (Pay-Per-Click): PPC is a very cost-effective, powerful and sponsored online advertising tool in which advertisers pay a fee each time when their advertisements are clicked. PPC helps your show your website‘s link in the very top spot on the Google results page.

Key advantages of PPC:

  • Re-marketing or re-targeting your website’s visitors,

  • Quick and Measurable Results,

  • Permits you to keep an eye on ROI with Conversion Pixels

  • Affordable,

  • Allows you to Track Your Ads in quick Time

  • A great exposure to your business or company locally and globally, both,

  • You have Greater Control of your online marketing campaign

Disadvantages of PPC:

  • PPC Firms Can be a problem for you,

  • Not a definite way to obtain sales

  • PPC Ads Disappear When Your Campaign comes to an end,

  • It’s not free of cost,

  • You could face Advertising problems,

  • It may be extremely complicated.

SEO and PPC: Which one you should choose?

If you are looking for instant results, you should go for PPC because with PPC, you get numerous options to garner traffic and leads to your website. Tricks such as PLA’s (Product Listing Ads), video ads, re-marketing and display advertising, text ads- all help you increase your website’s sales or conversions up to a great extent.

Brand awareness:

When you get great exposure from a PPC ad, it generates trustworthiness to consumers. It is believed that PPC exposure can boost your website’s traffic by 96%.

Link Building:

We all know that Creating and sharing quality contents are the best way to promote your website. You can use PPC to extend the reach of that content to users who could find it because of low ranking your website in different search engines on account of poor SEO.

Improve your website’s health:

Always keep in mind that if PPC campaign lands slowly on your page, it will cost you more. So, site speed is also an important factor for SEO. A good quality PPC ad doesn’t let your website go slow while loading different pages and your organic rankings don’t suffer.

Website Search:

With the help of an SEO expert, you can add PPC campaign to drive specific keywords to your web-page and can easily find out what users are looking for.

There is no doubt that SEO plays a great role to drive traffic on websites. But when you have restricted budget and you wish to get quick results with a limited investment, PPC is an affordably priced option.

 
 
Raman Gupta