Search Engine Optimization is the process of getting traffic from the free, organic, editorial, or natural search results on search engines. All major search engines such as Google, Bing, and Yahoo contain primary search results. These initial results contain pages and web content that includes videos or local listings, that they show and rank depending on what is most relevant to the users.
We can break down SEO into three parts:
Improved User Experience: Providing your audience with relevant information, related photos, or videos to support text, easy to navigate web-pages or a mobile-friendly website configuration, will improve and maximize user experience. All of these activities result in more clicks, more leads, better brand recall, and higher conversion rates.
Source of Leads: The most effective source for generating leads is via inbound strategies. B2B, B2C and non-profit organizations benefit most from this. Inbound strategies include SEO, Social Media, Content Marketing, referrals and the like.
Higher Close Rates: Statistics show that SEO helps gain an average of 14.6% close rate, compared to a 1.7% close-leads from outbound leads. SEO leads results in higher conversions because here, customers make the actual research of your product or service.
Higher Conversion Rates: If you achieve a good ranking for your site on any search engine websites, you will be able to ensure high conversion rates for your business. Your target market will become increasingly aware of your brand. Since customers will become more familiar with your brand, the possibility of customers closing their deals with you will also increase.
Improved Cost Management: Research states that inbound leads can lower the cost of lead generation by 61% as compared to outbound leads. SEO reduces advertising costs. When you have a top ranking already, you will not need to spend money on advertising on your page. You will remain above the rest of the search results. Inbound activities like SEO, SMO, blogging referrals, etc. require no cost at all.
Encourages Local Users to Visit the Physical Stores after Web Search: When customers research the product they intend to buy and compare it online, the next thing they are expected to do is to visit the local store. Research says that 81% of the shoppers conduct their research online before visiting the store and purchasing the product.
Brand Credibility: If you can attain ranks from first to third, your customers will understand that you belong from the top layers of the industry. Similarly, if you appear at the bottom of search results, customers will think that you are not well-known or reliable enough. Hence, SEO helps in increasing your brand credibility.
Brand Awareness: Creating brand awareness is one of the most critical steps in promoting a product. The target market needs to recognize the existence of your brand. SEO ensures that the search engines can easily find your products through regular and organic search. Once you gain a top ranking, internet users will see you more, resulting in a higher tendency for people to click on your link. All of this leads to increased brand awareness.
Mobile-Friendliness: In April 2015, Google Search stated that mobile-friendliness has a significant impact on website-rankings on Google Search. Since making a responsive site is a part of SEO activities, it enhances user-experience, which is exceptionally essential.
Long-Term Marketing Strategy: SEO is a long term marketing strategy because six months is the minimum duration for a website to maintain optimal ranking. As long as Google algorithms do not change, it is not easy to pull your website down from the Google rankings.
Gaining Market Share: When you are on the top of the search list, there is a high tendency that Internet users can easily find your website. These viewers are your potential users. Once the visitors find the information they were looking for, they are prone to turn into your potential customers. Customers could either purchase your product or service or sign up for a membership or subscribe to a newsletter. It increases your conversion rate and helps you gain a share of the market.
Synergy of Online Marketing Strategies: All of your online marketing strategies add up to the success of your SEO strategies. Marketing strategies, including content marketing, e-mail marketing, social media marketing, blogging, web management, eCommerce, and the like, help you get better rankings on several search engines. When all your online strategies and activities integrate and align towards achieving a common goal, SEO will surely bring you results.
Increased Followers on Social Media: As you make your journey towards landing on the first page of search results, people will become aware of your brand. You can take your brand a long way via several social media channels. When users visit your website, they are more likely to click on your social media icons and follow you to track your progress and new offers.
Improved Website Speed: The loading speed of your website affects your online rankings on various search engine websites. Research reveals that a two-second load-time delay could cost you 4.3% of sale. To avoid reduction of customer satisfaction and promote better user experience, you must pay attention to your loading speed.
A Step Ahead of Your Competitors: Once you have implemented all these SEO strategies and continue to update your efforts, all of it together will help you take the lead in the market and leave behind your competitors by a distinct margin.
Executing tests, collecting and analyzing data and results, identifying trends and insights and achieving maximum ROI in paid search campaigns.
Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimizing copy and landing pages for SEO marketing.
Performing ongoing keyword discovery, expansion, and optimization.
Conducting research and implementing SEO recommendations.
Researching and analyzing competitor advertising links.
Developing and implementing a link building strategy.
Working with the development team to ensure that they have achieved the best SEO practices appropriately on newly developed codes.
Working with editorial and marketing teams to drive SEO in content creation and content programming.
Recommending changes to website architecture, content, linking, and other factors to improve SEO positions to target keywords.
Proven SEO experience.
Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
Solid understanding of performance marketing, conversion and online customer acquisition.
In-depth experience with website analytics tools.
Experience with bid-management tools.
Experience with A/B and multivariate experiments.
Understanding of ranking factors and search engine algorithms.
Up-to-date with the latest SEO and SEM trends.
BS/BA degree in a quantitative, test-driven field.
Expert Service: If you remotely employ an SEO expert from a company, you can be sure that he has in-depth knowledge of the Search industry. However proficient you might be with business in your industry, it will be difficult for you to judge the SEO-competency of a candidate in one or two interviews. When you remotely hire an SEO specialist, you do not have to worry about their skillset, since such companies recruit accordingly and also invest in skill-upgradation of their staff regularly, allowing you to enjoy expert SEO services.
Time-Saving: Being a business owner involves several responsibilities in running the entire organization. Hence, you may have lesser or no time to concentrate on the critical aspects of your business, one of which is SEO. When you remotely hire an SEO professional, you will be able to rely on their potential to do all the SEO work for you. Hence, without working much about the SEO and SEM side of your business, you will have enough time to focus on other essential aspects of your business, ensuring success and continued growth.
Reasonable Investment: Investment in this spectrum is not just about the cost of getting the best SEO Service but is also about an investment of time and money required while you are managing an in-house resource. When you hire an SEO expert from a trustworthy firm, you will not need to control the resource. You will not have to invest in desk space, system or other expenses that an in-house resource requires. You will save a considerable amount of time, money and other resources. A reputable remote hiring company will make sure to provide the best services, along with clear and professional work report. Hence, you can easily track the progress made with your minimal investment.
Solely Dedicated Service: When you hire a dedicated resource rather than outsourcing your project, it will work best for you because the resource you have utilized will work dedicated to only your project. He can allocate time in performing research about the latest trends and keep up the fine-tuning strategy to generate the best results for you. Also, a dedicated resource will be available at your service as and when you need.
Remarkable ROI: Since you will not need to invest in managing and hiring an in-house resource, you and your resources are free to perform other essential tasks related to your business niche. On the other side, your hired SEO expert will perform the required marketing activities to bring good results. This approach will surely increase your ROI.
Understand the Mechanism of Search Engines: Even before you start thinking about SEO, the first the step you must take is to familiarize yourself with how engines work. For many people, they might already have some knowledge of SEO. But, it’s always good to start with the basic concepts and then work your way up to the complicated theories.
Know the Essential Search Engine Marketing Concepts: Before you get your hands into the mainstream, you must acquire a general idea about all the different disciplines that make up search engine marketing and digital marketing, and not just SEO. You must know what to expect from SEO and what other tools you can use alongside SEO to strengthen your internet presence.
Understand the True Meaning of SEO: SEO is not limited to just keywords and links. The real goal of SEO is to give users a great experience and give them exactly what they want. It is not just about getting more traffic, but about turning the traffic into recurring visitors and customers.
The most critical sub-components of SEO include:
Technical SEO- Crawling and Indexing.
On-page SEO- Page Optimization.
Off-page SEO- Website Promotion.
Content SEO- Optimizing Content.
Opt For the Right SEO Training: When you get on with learning SEO, you will see that there is too much information about SEO available on the Internet. It could confuse you rather than helping you. So you should enrol for SEO specific courses. Then, you will not have to spend endless hours searching the internet and reading article after article.
Stay Updated About SEO Changes: SEO is never static. SEO rules and algorithms keep changing with time. Google alone makes 250 changes to its ranking algorithms per year. To become an SEO expert, you will have to know about these changes and align your SEO strategies accordingly. The best thing you can do to stay updated is to follow a couple of SEO news websites that publish proven information about ongoing SEO changes when they happen.
Choose the Right SEO Tools: You cannot do SEO alone, and this is a fact. There is too much information to process and decisions to make. If you try to do everything manually, you will spend your precious time into analyzing numbers instead of working on tasks that can get you better results. Even though SEO tools come with some cost, but in the long run, the return is much more than the monthly fee you will pay for an excellent SEO tool.
Practice SEO. Do Not Limit Yourself to Just Theoretical Knowledge: SEO is mostly practical. After studying the SEO theory, your action must involve a list of strategies you can apply to your website and improve its exposure in the search engines. You need to remember that each site is unique and the strategies that work for one website, maybe not work for another. That is why the active practice of SEO is an utmost necessity to become an SEO expert. You can read case studies to see how others have managed to succeed with SEO campaigns.
Demonstrate Your SEO Skills and Expertise: We have often heard that the best way to learn something thoroughly and never forget is to try to explain it to another person. It applies to SEO as well. To do this, you can start an SEO blog and share your SEO experiences with other people. With time, you will see that sharing knowledge is a great way to learn new things about SEO.
Keep Your Calm and Show Patience: SEO takes time to work and show results. So, you have to be patient instead of rushing to conclusions too soon. SEO is not the quickest way to increase your traffic. SEO is all about creating a long term sustainable business, building a strong foundation that will bring organic traffic 24/7. If you want immediate results, you can try PPC campaigns. Before making any SEO related change to your website, you should note your rankings and traffic.
Follow the Leads of Established SEO Experts: While becoming an SEO expert, you will come across several difficulties. There might be times when you will be ready to give up. But there is nothing to worry! When you follow case studies, you will come across stories of other SEO experts who have also been through this phase while they were SEO aspirants. Yet their hard work brought them outstanding results later. So keep following expert stories and keep motivating yourself!
A proficient SEO specialist should be methodical and detail-oriented. They should be able to walk you through their process step-by-step, from assessing the quality of the site’s current rank to testing different copy or strategies and evaluating the success of a campaign. Hence, I will do the same.
SEO must never be a matter of guesswork. As an SEO specialist, I like to keep an analytical mindset and will work closely with real-time data to make sure that I have the right insights to guide my marketing strategies.
SEO specialists must use the set of tools with which they are comfortable. I prefer to use BrightEdge and SearchMetrics among enterprise SEO tools. For link building, I use BuzzStream, Ahrefs, and Majestic. To analyze a website from the SEO perspective, I use Screaming Frog SEO Spider. And, to track my site’s page ranking, I use Advanced Web Ranking.
An SEO specialist must always try new things, measure results and develop a new hypothesis. It is usual for SEO campaigns to go wrong. So there is nothing to be nervous. The candidate must be able to talk about the changed strategies accordingly.
I know HTML and CSS. Hence, I understand the principles of Web Development. I feel comfortable with directly working with developers to ensure that we can implement their changes.
I keep a record of keywords based on essential topics related to their business, sometimes via a specific tool and sometimes on a spreadsheet. I continuously research related terms to ensure that they cover everything that my potential visitors are searching. I mostly use Google Keyword Tool, SEMrush and Ubersuggest.
This is the question is to give an idea about how you think about your work. The fact is that there is not just one important factor. There are several factors. As an SEO specialist, you have to show the interviewer that you can identify which elements are essential based on specific campaign goals.
Depending on my client’s needs, there are a few ways I could carry out link building. I would begin with producing natural editorial links with high-quality content and continue with contracting an agency to perform outreach, in the later stages. I will look into the business-specific needs of my client to determine the right strategy to accomplish the right objectives.
My SEO growth strategy involves the following tests:
A business needs to be present where the customers are. You have to show that you understand the importance of social reputation and social shares and how leveraging the appropriate social channels can boost the page ranking.
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