Graphic Design is the craft of creating visual content to communicate messages to the audience. Graphic Designers apply visual hierarchy and page layout techniques. They use typography and pictures and focus on the logic of displaying elements in interactive designs to optimize the user experience. The primary graphic design considerations include symmetry, flow, repetition, pattern, the Golden Ratio, the Rule of Thirds, typography and audience culture.
Two main methods of Web Designing includes Responsive Design and Adaptive Design. With Responsive Design, Content moves depending on screen size. With Adaptive Design, the website content is fixed in layout sizes matching standard screen sizes. There are a huge number of expert web designers for hire available who can create both responsive & adaptive web designs for a client’s website.
Consistent Professionalism: As a business owner, you will always want to make a great first impression on your audience. Logos, pictures, and design creates a professional image of your company among your audience. Graphic design offers visual consistency through all your marketing efforts and strategies.
Brand Recognition: Graphic design establishes your visual identity while reflecting your company’s mission and values. Branding begins with a great logo, and then you can expand it to every other aspect of your business communications that could include stationery, presentation templates, ads, websites or video. All these aspects work together to build your brand identity. Your brand must display an instant connection to your company’s mission, values and also to the products and services that you offer. Only an excellent graphic design could create such a link.
Communication: Graphic Design goes beyond just establishing identity and brand recognition. It can be instrumental in attracting attention and encouraging your audience to want to know more about your brand. Graphic design is a visual aid to help you communicate your ideas with clarity. With an informative image, you can communicate ideas that you cannot express with just words. You can use professionally designed images to create a positive impression and powerfully communicate your messages.
Builds Goodwill & Loyalty: A well-designed brand creates a professional appearance that instils trust and credibility and adds to the growth of your business. You foster unity and commitment among your employees when you provide them with an identity that is your brand. They will value the brand and make efforts to promote your brand as their own. Trust is essential if you want to convince buyers about the quality of your products or services. Companies thrive because they have managed to develop a brand that their customers trust. An excellent graphic design plays a crucial role in creating communication that can build that trust.
Increases Market Sales: An excellent graphic design helps you gain not just high visibility but also the conversion of your audience into buyers of your product/service. It increases your market sales. All of the above benefits can together give you one prime advantage: increased sales and more revenue.
Strategic Investment: When you get on to run a long-term business, you must keep in mind that it is a long-term commitment. In today’s cut-throat competitive market, standing out is as essential as it is difficult. The best way to communicate who you are, what you do, and how it is essential is to use a great design that will establish your identity.
Preparing and accomplishing work by gathering information and materials.
Planning concept by studying information and materials.
Illustrating concept by designing the layout of art and copy regarding arrangement, size, layout, type size, style and other related aesthetic campaigns.
Obtaining approval of concept by submitting rough plan.
Preparing finished copy and art via typesetting, printing, and similar equipment.
Developing a final layout by marking and pasting up finished draft.
Ensuring operation of graphic design equipment by completing preventive maintenance requirements, following manufacturers’ instructions, troubleshooting malfunctions, calling for repairs, maintaining equipment inventories and evaluating the suitability of new equipment.
Completing projects by coordinating with external agencies, art services, printers, etc.
Maintaining and updating technical knowledge by attending design workshops, reviewing professional publication, and participating in professional societies.
Making a valuable contribution to team effort by accomplishing related results.
Time-Saving: As a business owner, you already must be having a lot on your plate. Hence, sometimes even if you need a marketing piece, you might have to put it off due to lack of time. But, if you hire a designer, he can complete a project in a fraction of the time that you would take if you had to do it yourself. Not only can you use that professional piece to grow your business, but you can also employ the time your designer saves for you to promote your business.
Cost-Saving: When a business does not take its branding seriously, it is very like for it to go through at least one design overhaul. But good design has longevity. Paying for a good design once means that you are saving yourself from for subpar design repeatedly. A professional graphic knows the most cost-effective ways to design your marketing materials. He will also have suggestions to minimize your printing costs.
Accuracy: Hiring a professional graphic designer will help you avoid fixing and reprinting marketing pieces. Designers generally have at least two to four years of training using state-of-the-art design software. They know their way around terms like image resolution, bleed, stitching, packaging, crop marks, CMYK vs RGB, plain black vs rich black, outlining fonts, double gatefold, roll fold and z-fold, etc. Hence, they can do their job accurately, at one go. They are experts at preparing files for print and can foresee possible issues, saving you from costly mistakes.
Source of New Ideas: Creative graphic design professionals are trained to bring your vision to life. A good designer will incorporate your thoughts with their innovative ideas to strengthen visual concepts. He gives you a clearer perception of your intuition and reinforces your core message to communicate it to your target audience.
Uniqueness: Pasting a standard piece of clip-art or buying a generic logo from a stock website is the easy route. But you must keep in mind that everyone else too has access to those same graphics. Only having a distinct brand can help you get ahead of your competition and become part of the equity of your business. You can also rest assured about having a one of a kind design that no one else can access. Also, it ensures that you will never have to encounter copyright issues or worry about a competitor with an identical logo. Before creating any market piece, a designer will first understand your business, its culture, your target audience, and your competition. Once he completes his research, he will apply his knowledge of design principles, grids, ratios, trends, user behaviors and color theory. When he combines all of these elements, you will get a piece that will reinforce your brand.
Better First Impression: In marketing, the first impression is the last. You get only one chance to leave a mark. Whether it is your email signature or your social media post, the audience is going to judge your business within a few seconds, just relying on the appearance. A professional graphic designer will add credibility to your brand with his designs. You could have the best and most unique product in the market, but if you present it with a poor design, people will not be curious enough to spend time finding out more about your product.
Consistent and Indelible: High-quality design provides a uniform look and feel across the customer-facing aspects of your business. Starting from your business cards to the hoarding design in front of your building, all of it is uniform. A designer knows where to use which fonts and how to leverage the color palette to suit the brand’s needs. He can identify the mood that he should inflict through his images and supporting graphics. His attention to these attributes and aspects will ensure that your customers have the same experience when they visit your website as they do when they are scrolling through your social media pages or flipping through your brochures. Hence, you will appear to be highly professional, trustworthy and memorable.
Enhanced Results: Great designs initiate conversions, and that is a proven fact. It is not just about making things look beautiful or pretty. A useful marketing piece invites the audience to get on with some action. An efficient graphic designer will make sure his design compels your customers to turn the page or visit your website, or click to know more.
Build your Foundation- learn necessary drawing skills, basic graphic design theory, typography, color theory, grid systems, basics of user experience, basic website design practices, professional copy writing, the art of critique.
Master the Software- learn Adobe Photoshop and Adobe InDesign.
Earn a degree in graphic design or a related field.
Choose an area of specialization- specializations include logo design, web design and digital design, multimedia design etc.
Create a stand-out portfolio.
Initiate your career- be exceptional and original, stay involved, keep learning, embrace change, and understand business basics.
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Before the employee starts working for you, you have to;
Normal business work hours are eight hours a day, from Monday to Friday, throughout the month. This does not include any time taken for breaks or for meals.
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